Relevancy by Generation

While most women identify with the trends towards smarter technology, healthier food and mainstream fashion, we find that brand relevancy and loyalty differ greatly by generation.

Gen X and Yers want brands to continuously prove their value to keep these women from switching brands, especially with less  expensive products.

Gen X and Y connect with innovative brands most, as they value products that make their day efficient (i.e. Apple, Starbucks, Toyota.)


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s