Relevancy by Generation

While most women identify with the trends towards smarter technology, healthier food and mainstream fashion, we find that brand relevancy and loyalty differ greatly by generation.

Gen X and Yers want brands to continuously prove their value to keep these women from switching brands, especially with less  expensive products.

Gen X and Y connect with innovative brands most, as they value products that make their day efficient (i.e. Apple, Starbucks, Toyota.)

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