Optimism Towards Memorial Day Weekend

By Samantha White

We’re looking forward to the three day weekend and we know you are too! Here is a great article on IBM’s thoughts towards this year’s Memorial Day weekend. They analyzed social media sites to come up with some interesting facts comparing 2011’s spending habits and travel plans for the holiday to 2012’s.

  • 46% increase in conversations about Memorial Day traveling
  • 65% increase in conversations about flying
  • 13% increase in conversations about driving

We frequently talk about social media in the OYM offices and like to point out that people rarely put anything less than their best selves online for the world to view, which might skew some of the numbers. However, it’s still very interesting to see that the positive to negative ratio on gas price comments takes such a big jump from 2011 to 2012 (5 to 1 this year, 1 to 1 last year).


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