Monthly Archives: September 2012

Women and Social Media

By Samantha White

Social media has no doubt become one of the most used forms of communication, but how do women use it differently than men? We did some research and here’s what we came up with.

As mentioned in our previous blog, Pinterest is a newer social media outlet that is predominately used by women.  According to The Huffington Post, Pinterest’s users were 72% female as of June, and that’s not the only site females are dominating. They also say that Twitter, Facebook, and Instagram have more women users at 62%, 58%, and 53%, respectively. They list Reddit, Spotify, and Google+ as the sites dominated by men, at 74%, 66%, and 64% male users.

Another article on the gender differences in social media says that 56% of users across all social media sites are women, approximately 81 million ladies, that is. They say that women account for 99 million MORE visits per month (again, among all social sites) than men.

It’s obvious that men and women act differently on social media just like in reality. Multiple sources have come to the conclusion that women use social media as a means to keep up with the lives of those around them – to build and maintain relationships. For men it is more about obtaining information and/or entertainment (hence the high usage among males on sites like Reddit and Spotify), or in a more professional manner to share relevant articles with peers.

Personally, I’m a Twitter and Pinterest kind of girl. How do you use social media and which sites do you visit most often?

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The World’s 100 Most Powerful Women (According to Forbes)

By Samantha White

Forbes unveiled their annual list of the world’s most powerful women last month including seven categories of females: billionaires, business, lifestyle (both entertainment and fashion), media, nonprofits, politics, and technology.

Staying at the number one slot from last year is Germany’s Chancellor Angela Merkel, 58, of Berlin. She stays with the current technological times by uploading videos to her own Youtube site answering questions German citizens ask.

Also for the second year in a row, Secretary of State Hillary Clinton ranks second on the list. The former First Lady and Presidential candidate was recently photographed watching her husband’s speech at the Democratic National Convention from across the world.

(Nick Merrill/State Department)

Other repeat women from lists past include Michelle Obama (7th), Oprah Winfrey (11th),  and Ellen DeGeneres (47th). The oldest on the list is 73-year-old President of Liberia, Ellen Johnson Sirleaf (82nd), who was awarded a Nobel Peace Prize in 2011. The youngest woman to make the list is 24-year-old Lady Gaga (14th)  for her music and philanthropy. Other young up-and-comers making the list include Yahoo CEO Marissa Mayer (21st), philanthropist and supermodel Gisele Bundchen (83rd), and entertainment mogul Beyonce Knowles (32nd).

“The Talk” Goes Au Naturel For Season 3 Premiere

By Samantha White

The ladies of the CBS daytime television show “The Talk” hosted Monday’s show with absolutely no makeup and no professional hairstyling. Host Sara Gilbert said they wanted to do the show sans makeup to prove that they are “willing to show more of [themselves] to the public.”

As mentioned in our previous Photoshop blog, Jamie Lee Curtis is an advocate for showing the world her true self and joined the hosts for the season 3 premiere. The women proved their makeup-less faces by using cleansing wipes and wore bath robes for the show’s entirety. The audience members also wore robes and were encouraged to remove their makeup before the taping began.