Women and Social Media

By Samantha White

Social media has no doubt become one of the most used forms of communication, but how do women use it differently than men? We did some research and here’s what we came up with.

As mentioned in our previous blog, Pinterest is a newer social media outlet that is predominately used by women.  According to The Huffington Post, Pinterest’s users were 72% female as of June, and that’s not the only site females are dominating. They also say that Twitter, Facebook, and Instagram have more women users at 62%, 58%, and 53%, respectively. They list Reddit, Spotify, and Google+ as the sites dominated by men, at 74%, 66%, and 64% male users.

Another article on the gender differences in social media says that 56% of users across all social media sites are women, approximately 81 million ladies, that is. They say that women account for 99 million MORE visits per month (again, among all social sites) than men.

It’s obvious that men and women act differently on social media just like in reality. Multiple sources have come to the conclusion that women use social media as a means to keep up with the lives of those around them – to build and maintain relationships. For men it is more about obtaining information and/or entertainment (hence the high usage among males on sites like Reddit and Spotify), or in a more professional manner to share relevant articles with peers.

Personally, I’m a Twitter and Pinterest kind of girl. How do you use social media and which sites do you visit most often?

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