Brenda Laguarta is Founder and Partner of On Your Mark Research, a nationally recognized qualitative research consultancy firm, based in Austin, TX. With over a decade and a half of experience in focus groups, marketing to women, consumer behavorial marketing studies, Brenda is a highly regarded women’s research expert.
Her firm On Your Mark Research continues to reinvent how women’s products are researched and marketed worldwide. Brenda moves easily between focus groups and the national stage, and talks to companies all over the country about women and their buying behaviors.
OYM methodology has evolved over the years to cultivate extraordinary intimacy with women. With a thriving office in Austin, Brenda and her partner, Jeanne Corrigan, have helped the success of HEB, Nestle, American Greetings, and more.
The consultancy also gives back to the community at large by speaking to numerous groups of women in business, women as entrepreneurs and helping empower different life stages women in business face. Brenda and Jeanne have also fostered several pro-bono efforts including working with the Raise Your Hand Texas non-profit for better public educations, Junior Achievement in Texas, Season of Caring, and mentoring UT students through ongoing seminars.
Brenda is a highly sought after speaker on qualitative research, marketing to women, branding and messaging and consumer behavioral marketing studies.