Category Archives: Featured

Infographics Look Good on Women

By Crystal Markowski

Infographics are quickly becoming a preferred way to communicate data-rich ideas in a simple, visual way. A few weeks ago, the Business Insider released an interesting infographic entitled “The Purchasing Power of Women,” which came onto OYM’s radar through She-conomy, one of the several fact contributors. While some of the facts aren’t new, this image does a nice job of summing up a powerful idea – women are gaining serious ground in buying power.

My name is Jeanne C. and I’m a smartphone addict

By Jeanne Corrigan

I forgot my cell phone charger when I was out on the road a few weeks ago, and I was struck by how much the idea of being without my phone bothered me. The phone has pretty much become an appendage, something I have with me at all times, especially when I’m traveling. I have an iPhone, and I love it. It’s a never ending pipeline of information, the ability to know things (and I like to know things). I joke that if I could have a superpower, it would be omniscience and my iPhone gets me pretty close – when I don’t know something, the iPhone usually does. It’s magical.
But it’s possible that, for me (and evidently for many other people), my phone has become too important. According to a recent survey in the UK by SecurEnvoy, two-thirds of that population suffers from nomophobia, or no mobile-phone phobia. Seriously. They’re calling it an addiction. And – more good news – women tend to be affected more than men.

In my case, I wonder what being so attached to my phone communicates to my 6-year-old son. I want him to feel listened to, that I’m present and available to him when we’re together (as much as I can being a working single mom). I wonder what he’s seeing when I check my phone, when I’m interacting with the world outside our little circle. He can’t see what I’m doing, but he must sometimes conclude that it has priority over him. The phone is literally in between him and me. What’s that about?

So, this addiction thing has been on my mind, and I’ve started an experiment that I call “wireless on the weekend.” I turn off my phone or leave it at home for a good chunk of either Saturday or Sunday. I’m only a few weeks into it, but I’m telling you, it makes a difference. There is a feeling of greater substance as I go about my day, as though I’m standing more solidly on the planet. The next step is to commit to a whole day and see what that feels like. After all, the first step in dealing with any addiction is admitting you have a problem.

South by Southwest: Not Just for Musicians

By Crystal Markowski

Every March for the last 24 years, Austin becomes a mecca for artists and new talent. Musicians, film directors, and actors from all over the world come to Texas hoping to promote their latest project or just be discovered. But the festival isn’t just for film and music enthusiasts. Many don’t realize how large the Interactive portion of the event is with an impressive showing from the digital, marketing, and publishing communities. Among the literally hundreds of events over five days, top thought leaders will be sharing new ideas about emerging technologies and their greater applications for the ways we live, shop, and interact.

SXSW Interactive kicks off today, and here at On Your Mark, we’re following several events. While the Interactive portion covers numerous topics from women in programming to how gaming can benefit the world, here are a few areas we’ll be watching:

Consumer Behavior and Emerging Technologies:
•    Tech and the Evolution of the In-Store Experience
•    The Science of Habits: Why We Do What We Do
•    Gen Y & Z Expectations to Transform Customer Experience

•    Designing Experiences for Women
•    How Women Present Themselves in the Digital Age
•    Blogging: Why So Many Women Are Doing It

Marketing and Branding:
•    Marketing’s Shift from Waterfall to Agile
•    Mind Reading: Seeing Needs Users Don’t Articulate
•    Brands with Benefits: Hooking Up with Good Deals