Category Archives: Social Media

Women and Social Media

By Samantha White

Social media has no doubt become one of the most used forms of communication, but how do women use it differently than men? We did some research and here’s what we came up with.

As mentioned in our previous blog, Pinterest is a newer social media outlet that is predominately used by women.  According to The Huffington Post, Pinterest’s users were 72% female as of June, and that’s not the only site females are dominating. They also say that Twitter, Facebook, and Instagram have more women users at 62%, 58%, and 53%, respectively. They list Reddit, Spotify, and Google+ as the sites dominated by men, at 74%, 66%, and 64% male users.

Another article on the gender differences in social media says that 56% of users across all social media sites are women, approximately 81 million ladies, that is. They say that women account for 99 million MORE visits per month (again, among all social sites) than men.

It’s obvious that men and women act differently on social media just like in reality. Multiple sources have come to the conclusion that women use social media as a means to keep up with the lives of those around them – to build and maintain relationships. For men it is more about obtaining information and/or entertainment (hence the high usage among males on sites like Reddit and Spotify), or in a more professional manner to share relevant articles with peers.

Personally, I’m a Twitter and Pinterest kind of girl. How do you use social media and which sites do you visit most often?

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The World’s 100 Most Powerful Women (According to Forbes)

By Samantha White

Forbes unveiled their annual list of the world’s most powerful women last month including seven categories of females: billionaires, business, lifestyle (both entertainment and fashion), media, nonprofits, politics, and technology.

Staying at the number one slot from last year is Germany’s Chancellor Angela Merkel, 58, of Berlin. She stays with the current technological times by uploading videos to her own Youtube site answering questions German citizens ask.

Also for the second year in a row, Secretary of State Hillary Clinton ranks second on the list. The former First Lady and Presidential candidate was recently photographed watching her husband’s speech at the Democratic National Convention from across the world.

(Nick Merrill/State Department)

Other repeat women from lists past include Michelle Obama (7th), Oprah Winfrey (11th),  and Ellen DeGeneres (47th). The oldest on the list is 73-year-old President of Liberia, Ellen Johnson Sirleaf (82nd), who was awarded a Nobel Peace Prize in 2011. The youngest woman to make the list is 24-year-old Lady Gaga (14th)  for her music and philanthropy. Other young up-and-comers making the list include Yahoo CEO Marissa Mayer (21st), philanthropist and supermodel Gisele Bundchen (83rd), and entertainment mogul Beyonce Knowles (32nd).

Full Context Consumer

By Stephanie Milam

A large part of our job is being good at talking to consumers. We spend time with them to understand the full context of their lives with a specific focus on a product, brand, shopping habit, household routine, etc. The beautiful thing about immersing ourselves in this way is the uniqueness of the knowledge we gain because we can fully grasp the who, what, when, where, and whys of their experiences. Not to mention we really enjoy it!

Why talking to people matters:

‒        Executives can become distanced from their consumers. Each person lives a little differently, and sometimes very differently from those making decisions on the products they buy and the stores they shop. Despite our contrasts from one another, when you sit down and talk to someone about their lives, you can always relate to them on some level.  And being able to relate offers you the opportunity to truly connect.

‒        Social media doesn’t account for those who don’t use it much. While not always the target market, boomers and older generations are still buying clothes, groceries, gifts, and more.  They love to talk and are a demographic we always enjoy because of their sincerity.

‒        Online surveys only go so far. Their results can give an inaccurate representation, can be interpreted in many ways, and are often dishonest because participants will say what they think a company wants to hear. Qualitative information is a key research component because talking candidly with consumers and showing you care about what they say will cause them  to be open and honest about their lives.

‒        Knowing their voice is being heard increases brand loyalty. Proving to consumers that their feedback is taken seriously increases their loyalty because they feel appreciated.

As we move into an increasing digital age, it is our goal to continue to prove the necessity of including the full context of consumers’ lives in market research. It is only with this context, we believe, that you can truly understand your consumer.