Before joining On Your Mark Research as a partner in 1999, Jeanne worked in both advertising agencies and client-side marketing departments.
After twenty years of conversations with women, she’s found all the hot buttons in every subject and business category imaginable. Still, she’s often taken aback by how generous women are with their thoughts and loves the screeching left turn in a conversation where they say something completely unpredictable.
OYM methodology has evolved over the years to cultivate extraordinary intimacy with women. With a thriving office in Austin, Jeanne and her business partner, Brenda Laguarta, have helped the success of HEB, Nestle, American Greetings, and more.
The consultancy also gives back to the community at large by speaking to numerous groups of women in business, women as entrepreneurs and helping empower different life stages women in business face. Jeanne and Brenda have fostered several pro-bono efforts including working with the Raise Your Hand Texas non-profit for better public educations, Junior Achievement in Texas, Season of Caring, and mentoring UT students through ongoing seminars.
Jeanne is a highly sought after speaker on qualitative research, marketing to women, branding and messaging and consumer behavioral marketing studies.