“The Talk” Goes Au Naturel For Season 3 Premiere

By Samantha White

The ladies of the CBS daytime television show “The Talk” hosted Monday’s show with absolutely no makeup and no professional hairstyling. Host Sara Gilbert said they wanted to do the show sans makeup to prove that they are “willing to show more of [themselves] to the public.”

As mentioned in our previous Photoshop blog, Jamie Lee Curtis is an advocate for showing the world her true self and joined the hosts for the season 3 premiere. The women proved their makeup-less faces by using cleansing wipes and wore bath robes for the show’s entirety. The audience members also wore robes and were encouraged to remove their makeup before the taping began.

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2012 Conventions: Year of the Woman

By Samantha White

As you already know, the Presidential election is just around the corner and the campaigns are in full swing. The Republican National Convention nominated Mitt Romney last week and the Democratic National Convention nominated President Obama this week.

Despite the fact that the 2008 elections had two women in the running (Sarah Palin as the Republican VP nominee and Hilary Clinton as the Democratic candidate second to Obama), there were considerably fewer female speakers at either convention compared to this year’s political pep rallies. The RNC’s 25 women and the DNC’s 35 women speakers included representatives, congressional candidates, senators, governors, former presidential cabinet members, and women’s rights activists, among others. The two most widely known female speakers, of course, were the candidates’ wives.

Ann Romney, wife to GOP candidate Mitt, and Michelle Obama, current First Lady, were both key speakers at their respective conventions. Both spoke of love for their husbands, talked about the struggles their marriages faced and the joy their children brought, and gave nothing but positive anecdotes about the men they think should be the next President. Hearing what these two women in particular have to say definitely adds an interesting element to the election.

It’s an exciting time for women as so many female political leaders are becoming more and more visible. Looking ahead, there are already some names of women being tossed around as potential candidates for the 2016 presidential election.

Regardless of which party you side with or who you hope our next President is, it’s obvious that both sides want your vote and are making women a priority in campaigning. If you aren’t yet registered to vote, do it now so that you’re ready to fill out your ballot come November!

The Wisdom of Women Bikers

By Stephanie Milam

The LA Times recently published an article about the sales of smaller lightweight motorcycles increasing as manufacturers are seeing more and more female buyers. These types of bikes are usually easier to control and are lower to the ground, making the smaller more lightweight sex comfortable both steering and stopping.

But why? Why are women purchasing motorcycles now more than in the past? I would argue it’s a combination of economy and confidence.

  • Many of the lightweight models, such as Tha Heist, can get over 65 miles to the gallon. And with 2012 being an expensive year for gas , fuel economy doesn’t get much better than that. Plus let’s not forget the fact that women are more environmentally conscious.
  • These minimalist bikes are cheap. We’re still in a recession, and if you can sell your old gas guzzler for a certain price and buy a new motorcycle for even less, you’re actually making a profit.
  • Because women are more independent than ever. The cookie-cutter nuclear family model doesn’t apply to many women, especially young professionals.  Women are happy living alone, staying single, and taking their motorcycles to their downtown dinner reservations.
  • Also parking.

As women account for a larger share of motorcycle consumers, I imagine there is huge potential for marketers to increase product awareness and give women more of what they want and need for a safe and fun ride.