Monthly Archives: May 2010

Relevancy by Generation

While most women identify with the trends towards smarter technology, healthier food and mainstream fashion, we find that brand relevancy and loyalty differ greatly by generation.

Gen X and Yers want brands to continuously prove their value to keep these women from switching brands, especially with lessĀ  expensive products.

Gen X and Y connect with innovative brands most, as they value products that make their day efficient (i.e. Apple, Starbucks, Toyota.)

U.S. Consumers Still Tentative

See this article about consumer behavior in Reuters news, interesting buying habits revealed.

Welcome to Our Blog

This blog is about our shared insights on the many dimensions of women – as consumers, thought leaders, moms and entrepreneurs.