While most women identify with the trends towards smarter technology, healthier food and mainstream fashion, we find that brand relevancy and loyalty differ greatly by generation.
Gen X and Yers want brands to continuously prove their value to keep these women from switching brands, especially with less expensive products.
Gen X and Y connect with innovative brands most, as they value products that make their day efficient (i.e. Apple, Starbucks, Toyota.)
On Your Mark Research 