Monthly Archives: August 2012

The Wisdom of Women Bikers

By Stephanie Milam

The LA Times recently published an article about the sales of smaller lightweight motorcycles increasing as manufacturers are seeing more and more female buyers. These types of bikes are usually easier to control and are lower to the ground, making the smaller more lightweight sex comfortable both steering and stopping.

But why? Why are women purchasing motorcycles now more than in the past? I would argue it’s a combination of economy and confidence.

  • Many of the lightweight models, such as Tha Heist, can get over 65 miles to the gallon. And with 2012 being an expensive year for gas , fuel economy doesn’t get much better than that. Plus let’s not forget the fact that women are more environmentally conscious.
  • These minimalist bikes are cheap. We’re still in a recession, and if you can sell your old gas guzzler for a certain price and buy a new motorcycle for even less, you’re actually making a profit.
  • Because women are more independent than ever. The cookie-cutter nuclear family model doesn’t apply to many women, especially young professionals.  Women are happy living alone, staying single, and taking their motorcycles to their downtown dinner reservations.
  • Also parking.

As women account for a larger share of motorcycle consumers, I imagine there is huge potential for marketers to increase product awareness and give women more of what they want and need for a safe and fun ride.

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Women in the 2012 London Olympics

Mariel Zagunis carries the US flag during Opening Ceremonies

By Samantha White

The Olympics are in full swing and we can’t get enough! It is a major topic of conversation here in our office and we’ve all been keeping an eye on our favorite athletes and events.

The 2012 games mark a big year for female athletes, so enjoy these facts about the ladies currently competing in London.

  • For the first time in Team USA history, the female athletes outnumber the males. The team is made up of 268 women and 261 men.
  • Women’s boxing is an official Olympic sport for the first time this year, with 3 Americans competing.
  • The oldest American athlete and the youngest competing this year are both females. Karen O’Connor, 54, is an equestrian while Katie Ledecky, 15, is a swimmer.
  • While 54 American athletes are fathers, a mere 13 are mothers.
  • There have now been 45 flag bearers for the US during Opening Ceremonies. The honor went to fencer Mariel Zagunis this year, who became the 11th female to carry the flag.

The 2012 Olympic Games go through August 12th, so you’ve still got plenty of time to catch some events and cheer for Team USA!